Criticism is important to refine an idea, to point out weak areas and to highlight potential problems. Be careful with criticismĬliff Kuang of Fast Company believes that criticism is an important part of the creative process, while others believe that criticism should not be allowed in a brainstorming process. A good tip is to ask participants to brainstorm individually before sharing with the group. find 10 ways to improve the website for users) participants will use their creative thinking to evolve and extend an idea into a valid solution.Ĭreativity is also a delicate process and can’t be forced, so using the brainstorming to expand on an existing idea gives purpose and structure to a session.
By setting a specific goal at the beginning of your session (i.e. “Decades of research have consistently shown that brainstorming groups think of far fewer ideas than the same number of people who work alone and later pool their ideas” states well know psychologist, Keith Sawyers in an article published in The New Yorker.īrainstorming sessions should be a time where participants provide their perspective on a set idea, rather than forcing them to generate new ideas. Here is a list of some of our most valuable recommendations to help you prepare for your next brainstorming session: Idea Expansion vs.
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